Jay McKoy
83k followers and no website. Now one home for his art, his store and his commissions.
- CLIENT
- Illustrator
- MARKET
- US
- YEAR
- 2026
Jay went viral for his illustrations. Anyone who wanted to buy or commission his work had nowhere to land.
It was a translation problem, not a creativity problem: the work already had a voice. The brand had to carry it onto a site that sells.
A hand-made raster original. Always use the supplied files; there is no vector, by design.GROUNDS
White, ink, magenta or cornflower. Keep the plaid off busy artwork.
A gallery split by body of work.
Portraits, Characters and Sketches, so collectors, brands and fans each find their way in.
Built for the phone first.
Most of his audience arrives from TikTok on a phone, so every page was designed at 390px first: the gallery, the About page and the commission form.
A store for prints and originals.
Prints come in sizes and check out through Stripe. Originals are one-of-one and marked sold out once they go.
- Drag-and-drop stickersCharacters, buttons, stars, random finds and letters from Jay’s own artwork, placed anywhere on a torn-paper canvas.
- Three controlsUndo, Clear and Save, and nothing else, so it feels like a toy rather than a tool.
- Made to be sharedSaving downloads the page with Jay’s signature in the corner, ready to post.
“Kimberly was an absolute joy to work with!! She really took time to understand who I am as an artist and translate it in the right language.”
Jay McKoy, Illustrator- jaymckoy.com live in June 2026
- The build video brought Kiet its first US clients
- 90k views on the build video